SEO Incomes 2022: Market Growth & Many New SEO Professionals

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SEO salaries reported for 2022 shows growth in SEO as a profession.

The survey actions indicate that majority who completed the study are brand-new to digital marketing.

Growth in entry-level income reporting shows this influx of brand-new professionals and market growth.

SEO Specialist Industry Growth

Of those who responded to the study, a more considerable portion than in 2021 reported they are new to the industry.

28.7% of participants reported having less than 2 years of experience, and 32.7% of study participants reported between 2-4 years of experience.

This figure indicates 61.4% of participants were fairly brand-new to SEO, with less than four years of SEO experience.

There were less SEO professionals (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over twenty years of experience in SEO.

Average Wage In SEO

The average salaries of entry-level SEOs were less than $34,000.

The overall variety of entry-level SEO professionals at this pay rate grew by 7.5% compared with 2021, showing that the most development in the SEO industry is at the entry-level.

Decrease In SEO Profits At The High-end

In contrast to the growth in entry-level positions, those reporting higher earnings greater skilled modest declines.

Less SEO professionals reported profits in the middle level, upper middle, and luxury of the SEO pay scale.

Reduces In Greater Earning SEO Specialists

A number of income classifications for SEO specialists decreased:

  • 1.9% decline in those earning in between $35,000-$49,000.
  • 3.12% decline in those making in between $50,000-$74,000.
  • 1.97% reduction in those earning $100,000-$149,000.
  • 1.53% decrease in those earning $150,000-$199,000.
  • 0.51% reduction in those making over $199,000.

One bright area is that those making between $75,000-$99,000 increased by 1.05%

These information points do not always suggest that SEO incomes have decreased. They are percentages and not actual numbers.

The description is that the number of entry-level SEO jobs increased by a tremendous 27.68%. That means that unless the other income varies experience comparable development, their percentages will naturally show a lower quantity when expressed as a portion.

Nevertheless, it shows growth in entry-level SEO positions, which could show a healthy amount of market growth.

Salary Ranges Differ By Country

Another method to see the earning levels for SEO is throughout nations.

All profits are kept in mind in dollars, based upon the exchange rate when the report was created.

SEO experts in Australia tended to earn higher rates, $91,989, although 46.0% of respondents reported having 5 years or less of SEO experience.

This statistic suggests a high demand for Australian SEO professionals, with competitors in between companies and huge brand internal positions driving a higher pay rate.

Australian-based in-house search online marketer Ash Nallawalla verified this to be the case.

He said, “Agencies are not keeping their personnel, and I see the very same ones marketing the position over and over. AUD 110,000 seems to be the tipping point where they lose a staff member to private work.

Agencies provide managers AUD 80,000, which is not competitive with internal SEO wage rates. Business are working with internal SEOs, and the larger ones might likewise have an agency on retainer.”

The United States likewise has indicators of solid need for SEO employees.

62.0% of SEO specialists reported less than 5 years of experience and a typical income of $78,431, showing the strong need for SEO among organizations.

The income varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A lot of the participants from these three nations reported being brand new to SEO, so the pay rates reported in the survey may show the survey respondent’s newness to the market however not always of the industry as a whole in those countries. Those industries are likely more mature than the study information programs.

SEO agencies in Pakistan and Bangladesh usually focus outward on working for firms and companies based in Western countries.

Some Western-based companies are run by Pakistani expatriates who can take advantage of lower-cost SEO proficiency in their native country.

Lots of agencies in the West outsource work to nations like Pakistan since of the lower expenses and high level of education, experience, and proficiency.

Internal SEO operate in Pakistan is hard to acquire because of the high competitors for positions working for huge brands. Nevertheless, the pay rates are not impacted by the competition due to the fact that the incomes are still competitive.

That high competitors for work is shown in the lower pay rates that the survey found.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The huge brands here in Pakistan have SEO and other digital marketing teams as in-house groups. And they are well-paid. It’s quite tough and competitive for any SEO professional to get a task in-house SEO at any huge brand.

SEO is a popular profession in Pakistan. And increasingly more online marketers graduating from universities are participating. There are numerous SEO specialists with more than ten years of experience and knowledge in this area. But brand-new individuals are signing up with too.”

According to those who completed the survey, SEO professionals in Spain, on average, earned the least, earning just $45,236 each year.

Where Are SEO Pros Getting Their Start?

Years of experience can affect how much SEO specialists earn.

However the pay rates depend highly on the demand for SEO talent in any given region.

In some countries, such as Pakistan, tasks in SEO are a popular option for extremely educated university graduates. Competition for jobs is high as an effect.

But in other countries, like Australia, there is less job competition. SEO competence is in more demand there, indicating those with less experience have access to higher-paying jobs.

The study shows that, normally, nations that are financially growing and with a high currency value use the highest-paying jobs for SEO specialists with less experience.

SEOs with less than 5 years of experience make approximately $99,000.

Of those making between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Similar experience-related patterns show up in those earning salaries under $34,000 annually.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a lucrative area for those looking for top revenues.

Those who go it alone in business, the freelancers and founders, reported higher incomes.

A spectacular 44.5% of respondents who are freelancers, founders, and agreement employees earn over $75,000 to $149,000.

This fact shows that freelancing continues to be a profitable path.

That said, experience levels are greater for those making over $100,000.

Of those making over $100,000 each year, an overwhelming bulk have more than five years of experience.

This earnings data indicates that despite area, greater experience levels remain in demand and subsequently required to earn over $100,000.

How To Earn Over $200,000

The experience levels for SEO experts making over $200,000 require comprehensive years of digital marketing experience.

34.0% of those who reported earning over $200,000 had twenty years or more of experience, showing that deep industry experience is extremely valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a fairly high-paying job, with a minimum of 30% of positions that pay $75,000 to $99,000 given to digital online marketers with less than 2 years of experience.

SEO is a successful service in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work in-house.

Just How Much Experience Do SEO Pros Required To Go Up?

According to the study results, the very first 4 years of experience use numerous development opportunities to move up the pay scale.

Study results of functions and years of experience indicate that many digital marketers have chances to reach manager-level positions after having simply a few years of experience.

The area of employment and other soft abilities can likewise be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Maybe not surprisingly, the majority of study participants with less than 2 years of experience held lower-level positions. However, nearly 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To 4 Years Of Experience

Digital marketing professionals with 2 to 4 years of experience tended to have greater supervisory functions.

The following is the breakdown of roles for SEOs with 2 to 4 years of experience:

  • 45.6% were in junior functions.
  • 39.8% were supervisors.
  • 10.1% were freelancers or creators.

Five Or More Years Of Experience

The function levels accomplished by those with 5 or more years in the market seem the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with five more years of experience tended to have the greater management level roles in digital marketing, with the most considerable percentage, 43.7%, inhabiting the department head level.

Here are the roles of SEOs with higher than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, professional.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least three general paths for earning more as a digital marketer.

One path is to put in the time and move up the ranks while working in-house or at a company.

The 2nd course is to accrue experience and skills while working in-house or at a firm and after that branch out as an independent SEO in the role of a founder, freelancer, or professional.

The 3rd course is to start as a freelancer and develop your abilities, then take advantage of your experience to gain a full-time position or push into greater earning brackets independently.

There’s no chance to accelerate the number of years of experience one has.

But abilities and accomplishments, particularly operating at a name brand company or firm, is practical.

Experience doing things and learning abilities remain important, as the study results reveal it only takes two to four years of experience to acquire a higher function in SEO.

But ultimately, abilities got from experience will determine how well a person can move up within an organization as an in-house expert or make more as a freelancer with their ability to satisfy and retain clients.

Those with the role of founder represent the highest profits in the group recognizing as freelancers.

Unsurprisingly, creators tended to make the most amongst those in the freelance wing of SEO professionals.

Part of that success comes from stepping back from the actual work and employing others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a creator to working with the ideal individuals.

Jason shared, “I ‘d state one of the very best things I have actually done is buying good management, putting intelligent individuals in place for their specific functions, then getting out of their way. I produce the vision, and they help me execute it.”

Michael Bonfils, Global Handling Director of SEM International, suggested that a creator should, in the start, discover how to do most tasks in the business, eventually handing off those jobs to employees.

Michael shared his trick to being a successful founder,

“A creator must be doing whatever themself in the beginning. It provides grounding and standard understanding of sales, marketing, and accounting in addition to the actual work.

Ultimately, you find people who do a better task than you do, especially things you don’t like doing. And you keep handing off responsibilities up until you are doing just the important things that you take pleasure in doing.”

How To End Up Being A Better SEO

Years of experience are necessary for making more, but the keyword here is experience, not years.

Knowing abilities is vital for going up the SEO industry ladder.

There are many resources available for assisting individuals launch their professions in SEO or to enhance their current abilities.

Discover SEO: Newbies

Best SMM Panel

Best SMM Panel releases a detailed series of posts that offers a structure for comprehending digital marketing.

This is a resource for those who are starting their journey or have just begun finding out about SEO.

It starts with a description of the history of SEO, the basic essentials, and then the method.

Clocking in at thirty-five chapters, Online search engine Journal’s introduction to SEO makes an exceptional foundation for any ambitious digital online marketer.

Discover SEO: Intermediate


Google releases a starter guide that offers a level of SEO info proper for those already in charge of a site in some capacity.

This guide is not for those with little to no understanding of SEO.

It is most appropriate for those with a basic site knowledge level.

This guide offers little actionable SEO details in terms of strategy.

However it does offer vital information for comprehending a vast array of understanding about how search engines work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, included snippets, local search, and debugging tips.

Google’s starter guide starts with a glossary of terms to assist build the structure for the somewhat technical information that follows, which is a lot.

The guide consists of four sections:

  1. Crawling and indexing.
  2. Browse Look.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education websites).

Seo (SEO) Starter Guide

How To Obtain SEO Certifications

Google Accreditation

Google also uses an online certification program.

It is not a replacement for a university degree. It is a training certification to assist an employee shift to a new job in digital marketing.

This program focuses on helping people discover the skills essential to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel