Microsoft Announces Store Advertisements & Other Updates

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Microsoft published its newest round of marketing product updates today.

Amongst the leading updates is the launch of Microsoft Store Advertisements on desktop devices.

The updates to Microsoft’s advertising products include:

  • Microsoft Store Advertisements
  • In-Market Audience Growth
  • Responsive Search Advertisements Update

Let’s dive into each update and how to make the most of each as an online marketer.

Expand Reach With Microsoft Store Advertisements

If you’re in the app or video gaming industry, this upgrade is for you.

This brand-new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More specifically, the advertisements will show in the Apps and Video gaming tabs in the store.

Here’s an example of what Microsoft Shop advertisements will look like:

Image credit: Microsoft Advertisements Blog Site, January 2023 A few of the benefits of the brand-new Microsoft

Shop ads include the following: Expanded discovery of your app or video game on additional devices Easy project setup and management within the Microsoft Ads platform Compatibility with the present UET tag to track habits To start with Microsoft Store advertisements

  • , you’ll need to submit your brand and link shop products to your
  • Microsoft Marketing account. When authorized, you can begin utilizing this format immediately. In-Market Audiences Expand Internationally This next Microsoft Marketing upgrade is for global advertisers. Simply announced, the In-Market audience sectors broadened to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Require Expanded Text Advertisements While not a brand-new update, Microsoft reminded marketers that January 31 is the last day
  • to produce or edit any Expanded Text Advertisement.

    Starting February 1, the just new search advertisements that

  • can be produced
  • are Responsive
  • Search Advertisements. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. However, you will not have the ability to produce or edit ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Search projects in tandem with Google Browse campaigns. Google was the very first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

    item update, Microsoft teased a few highlights of what’s to come in the list below year.

    From the official statement, it seems that Microsoft will continue to separate its ad platform from Google by concentrating on the following: Local Search advertisements

    Marquee advertisements Extra vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Advertisements, they officially debuted in September 2021. Currently, vertical advertisements are readily available for the following

    products: Automotive Credit card Cruises Medical insurance Professional services Tours and activities It will be fascinating to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Included Image: monticello/Best SMM Panel