Microsoft published its newest round of marketing product updates today.
Amongst the leading updates is the launch of Microsoft Store Advertisements on desktop devices.
The updates to Microsoft’s advertising products include:
- Microsoft Store Advertisements
- In-Market Audience Growth
- Responsive Search Advertisements Update
Let’s dive into each update and how to make the most of each as an online marketer.
Expand Reach With Microsoft Store Advertisements
If you’re in the app or video gaming industry, this upgrade is for you.
This brand-new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop devices.
More specifically, the advertisements will show in the Apps and Video gaming tabs in the store.
Here’s an example of what Microsoft Shop advertisements will look like:
Image credit: Microsoft Advertisements Blog Site, January 2023 A few of the benefits of the brand-new Microsoft
Shop ads include the following: Expanded discovery of your app or video game on additional devices Easy project setup and management within the Microsoft Ads platform Compatibility with the present UET tag to track habits To start with Microsoft Store advertisements
Microsoft Marketing account. When authorized, you can begin utilizing this format immediately. In-Market Audiences Expand Internationally This next Microsoft Marketing upgrade is for global advertisers. Simply announced, the In-Market audience sectors broadened to new markets in the Middle East and Africa. With the expansion, 71
In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia
Georgia Kyrgyzstan Africa Regions Ethiopia Malawi
Starting February 1, the just new search advertisements that
Search projects in tandem with Google Browse campaigns. Google was the very first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January
item update, Microsoft teased a few highlights of what’s to come in the list below year.
From the official statement, it seems that Microsoft will continue to separate its ad platform from Google by concentrating on the following: Local Search advertisements
Marquee advertisements Extra vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Advertisements, they officially debuted in September 2021. Currently, vertical advertisements are readily available for the following