How To Accomplish 7-Figures With Your Law Practice Marketing Site

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Lots of law firms are merely leasing space when it concerns their online marketing.

Whether it’s Google pay-per-click (PAY PER CLICK) advertisements, Buy Facebook Verified Ads, or social media, these channels typically yield just momentary wins. Once you pull the investment, your outcomes disappear totally.

Your website, on the other hand, can be a 24/7 selling tool for your law office practice. It can efficiently become your greatest asset, getting leads and cases while you sleep.

In this guide, we’ll talk about how to turn your website into the supreme marketing tool for your law firm practice and create 7 figures in income for your business.

A Well-Optimized Law Practice Website Can Yield Huge Outcomes

With your law firm’s site, you can utilize content marketing to your benefit to generate financially rewarding outcomes for your service. Material and SEO permit you to attract users organically and convert traffic passively into new cases for your law practice.

As an example, a high-ranking website in a competitive market getting 1,000 users monthly can get huge results:

  • Convert visitors at 2-5% = 20-50 leads.
  • Convert even 10-20% of leads = 2-10 cases.
  • Typical $8000 earnings per case = $16,000-$80,000 regular monthly earnings from one page.

Over the course of a year, this could lead to high six-figures to seven-figures in income!

The Foundations Of A Revenue-Generating Law Office Website

At its core, your law practice website must serve to speak with the needs, struggles, and interests of your target audience. It should be laser-focused on your practice location, who you serve, and what you have to offer.

With this in mind, a well-crafted site content strategy must specify:

  • Your service goals (the cases you want).
  • What competitors are doing.
  • What pages to compose and keywords to target.
  • How to utilize your material budget.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink method.

Listed below, we’ll dive deeper into how to develop this method, build out fantastic content, and accomplish your seven-figure income objectives.

1. Specify The Cases You Desired

The first step to developing a successful site marketing technique is to specify the kinds of legal cases you desire.

This activity will assist you identify the types of people you want to reach, the kind of content you should develop, and the types of SEO keywords you require to target.

That way, you end up marketing to a more specific subset of prospective clients, rather than a broad series of users.

Uncertain where to set your focus? Here are a few concerns that might assist:

  • Which of your cases are the most successful?
  • What kinds of cases are you not getting enough of?
  • In what markets are you greatest?
  • In which markets do you wish to enhance?
  • Are there any practice areas you wish to check out?

At the end of this activity, you might choose that you want to attract more family law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the kinds of cases you want to bring in will just make your site marketing even more powerful.

2. Identify Your Leading Rivals

One of the very best ways to “hack” your site marketing method is to find out what’s working for your competitors.

By “competitors” we indicate law office that are working to draw in the kinds of cases you’re attempting to draw in, at the very same level at which your law practice is currently operating.

I say this because I see many law office trying to out beat and outrank the “huge” fish and this can seem like a losing battle. You want to set your sights on your closest rivals, increase above them, and after that get more competitive with your technique.

Here are a couple of ways to determine your closest competitors:

  • Conduct a Google search of your legal practice location + your service area (e.g., “family law Kirkland”, “DUI legal representative LA”, “Denver probate lawyer” etc). Remember of the top-ranking domains (i.e., websites).
  • Usage SEO tools like Semrush or Ahrefs to search your domain name. These tools will frequently appear close competitors to your domain.
  • Utilizing the same tools above, perform natural research study on your domain to see what keywords you are already ranking for. Search these keywords in Google and see what other domains show up.
  • Use these tools to figure out the domain authority (DA) of your domain. Compare this to the other top-ranking domains to see which domains have an authority rating that’s similar to your own.

Be sure to look at your known company rivals as well.

These might or might not be ranking well in Google Search, however it’s still worth a peek to see if they are targeting any high-priority keywords that your site should be targeting.

3. Conduct A Material Audit Of Your Site

Your next action is to carry out an audit of your current website. This will enable you to take stock of what material is carrying out well, and what content requires improvement.

First, begin with your primary service pages.

Use SEO tools like Semrush or Ahrefs once again to examine the rank (position), efficiency, and keywords of each page. Recognize any pages that are ranking low, or not at all.

Then, discover “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They require less effort to enhance to reach those higher rank positions– compared to pages ranking at, say, position 59.

Next, utilize the same tools to carry out a “gap analysis” (most SEO tools have this function).

This compares your site’s efficiency to that of your closest rivals. It will show you a list of keywords that your competitors are ranking for that your site is not ranking for at all.

Finally, produce a stock of what pages you currently have, which require to be revised, and which you require to develop. Doing so will help you remain arranged and stay on job when establishing your material strategy.

4. Plan Your Content Silos

By this action, you will have a pretty good idea of what pages you already have, and which pages are “missing” from your technique (based on the list of keywords you are not yet targeting).

From here, you will prepare what’s called “content silos”.

Here is the standard process:

  • Review an existing service page (if you have one) and enhance it as best you can. Preferably, this is a page that’s already carrying out well and is otherwise a “low-hanging fruit” page.
  • If you do not have any existing service pages, create one based on among your high-priority keywords. Again, these must be a keyword that is meant to attract your preferred type of cases.
  • Next, build a “silo” of content around your main page. Simply put, produce brand-new pages that are topically associated with your primary service page, but that target a little different keywords (ideally, “long-tail”, lower competitors keywords).
  • Add internal links between these pages and your primary service page.
  • Gradually, develop backlinks to these pages (through guest posting, PR, material marketing, etc)

Below is an example of a material silo technique for “accident:”

Image from author, November 2022

5. Identify Supporting Topics

As part of your website material strategy, you’ll then want to create other supporting material pieces. This need to be content that offers worth to your possible customers.

FAQs, blogs, and other service pages can support your main pages.

For example, if you are a DUI lawyer, you may wish to publish a FAQ page that resolves the primary questions clients have about DUI law, or a post entitled “What to Do When You Get a DUI.”

There are a couple of tools you can utilize to research study supporting subjects:

  • Semrush– Utilize this tool to determine untapped keywords, content subjects, and more.
  • AlsoAsked — Recognize other concerns people have actually looked for pertinent to your primary topic.
  • Address the general public– Utilize this search listening tool to determine subjects and concerns connected to your practice location.

Below is an example of how the full material silo can come together for “Los Angeles Automobile Accident Legal Representative:”

Image from author, November 2022 6. Construct An Editorial Calendar As soon as you have all of your content ideas down on paper, it’s time to establish your

editorial calendar. This is essentially a plan of what content you need to produce when you want to publish it, and

what keywords you plan to target. This can be as simple as a Google Sheet or as elegant as a job management tool(like Monday.com or Asana). Here are a few suggestions to get you began: Constantly prioritize main pages. These should be the first content pieces you produce on your

website. Develop or modify your primary pages and

  • monitor their efficiency. Use Google Analytics and other SEO tools to keep your eye on how
  • your material is carrying out. Depending upon budget and seriousness, you may start with all primary pages, or go silo by silo. Determine which service pages are most important to you.
  • You can develop all of your main pages at the same time, or establish the whole silo as you go. Keep a record of your target keywords. Even if you” optimize “for them doesn’t indicate your material will automatically rank for your target keywords.
  • In your editorial calendar, track the keywords you wish to target– by page– so you have a record of your original SEO strategy. What Makes A Winning Law Office Website Method? The secret to accomplishing 7 figures with your law office site is material. Content allows you to target

your ideal clients, attract your preferred cases, engage your audience, therefore much more. A well-thought-out content method will empower your website

to achieve more for your company than any other marketing channel could! Above, I describe a few steps to establishing this kind of

winning method. But, accomplishing excellence takes time. I advise keeping your eye on the reward, keeping track of performance, and making updates as you go along. This will assist you reach your wanted outcome. More resources: Featured Image: PanuShot/Best SMM Panel