Google Answers If Splitting A Long Article Might Lead To Thin Content

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In a Google Search Office Hours video, Googler Lizzi Sassman addressed a question about thin content, clarifying a typical misperception about what thin content actually is.

Thin Content

The word thin methods lacking density or width.

So when we hear the term “thin content” it’s not unusual to consider thin material as a web page with very little content on it.

The real meaning of thin material is more along the lines of material that does not have any included worth.

Examples are a cookie cutter page that barely differs from other pages, and even a webpage that is copied from a retailer or manufacturer with nothing extra contributed to it.

Google’s Product Review Update weeds out, to name a few things, thin pages including review pages that are just product summaries.

The hallmark qualities of thin pages is that they do not have originality, are hardly different from other pages and/or do not use any particular included value.

Doorway pages are a type of thin material. These are web pages developed to rank for specific keywords. An example can be pages produced to rank for a keyword expression and different city names, where all the pages are essentially the same other than for the names of the cities.

Are Brief Articles Thin Material?

The individual asking the concern wanted to know if dividing a long post into shorter posts would lead to thin content.

This is the question asked:

“Would it be thought about thin content if an article covering a prolonged topic was broken down into smaller short articles and interlinked?”

Lizzi Sassman responded to:

“Well, it’s difficult to understand without taking a look at that material.

However word count alone is not a sign of thin content.

These are 2 completely legitimate approaches: it can be good to have a comprehensive post that deeply checks out a subject, and it can be equally just as good to break it up into easier to comprehend topics.

It really depends upon the topic and the material on that page, and you understand your audience best.

So I would focus on what’s most valuable to your users which you’re supplying enough worth on each page for whatever the subject might be.”

Splitting a Long Post Into Several Pages

What the individual asking the question might have been asking is if was all right to split one prolonged topic across multiple pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the content.

The Googler assumed that the individual asking the concern was splitting a long post into shorter short articles devoted to the multiple subjects that the lengthy post covered.

The non-live nature of Google’s new version of SEO office-hours didn’t permit the Googler to ask a follow-up concern to validate if she was understanding the question properly.

In any case, pagination is a fine way to break up a lengthy short article.

Google Search Central has a page about pagination finest practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark