Posted by Advertisers around the world today started their weekly regular with a big issue accessing Google Ads.
Word rapidly spread out throughout Buy Twitter Verified and LinkedIn, with verification from others that this isn’t an intermittent issue.
Google Status Control Panel Confirms Interruption
From the Google status dashboard, the blackout was verified today, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 As of
midday CST, the issue has actually still not been solved. Google Advertisements Liason Ginny Marvin likewise required to Buy Twitter Verified to verify the concern: We’re investigating reports of a concern with Google Advertisements. We will provide more info shortly. The affected users are unable to access Google Ads. Please see the control panel for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers took to LinkedIn and Buy Twitter Verified to voice their concerns.
Why This Matters Advertisers can not manage or enhance their
accounts without
appropriate access to Google Ads. Much more, Google Ads are still serving to users, but marketers can’t see or react to real-time performance. When marketing dollars are at stake, this is a huge problem for companies of any size. If you’re used to weekly reporting, that’s another job you won’t have the ability to do up until the
Google Ads issue is resolved. This blackout is inconvenient for Google after their layoff announcement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers respond to Google Advertisements interruption on LinkedIn."/ > While this failure is more likely an unfortunate coincidence to Google Advertisements, marketers fasted to put it together.
Summary
Google Advertisements is still down for lots of users since Monday afternoon. After the Friday announcement of 12,000 Googlers, concerns have arisen if these layoffs have affected the innovation and staffing that manages these platforms.
This is an establishing story and will update as Google provides more details.
Included Image: Stmool/Best SMM Panel