This past November, I decided to do an experiment. I wished to see if LinkedIn pods really worked or if they were simply a waste of time.
For those of you who don’t understand what a LinkedIn pod is, it’s basically a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be improved by the LinkedIn algorithm. So, I chose to join a few pods and test it out for myself.
I’m not necessarily a recognized LinkedIn thought leader with thousands of followers, but I publish about my composing deal with a relatively routine basis and have actually even gotten a couple of customers through LinkedIn. So a few more followers and engagements with my posts absolutely would not hurt.
Here’s what I learned from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s start with the fundamentals.
A LinkedIn pod, often called an engagement pod, is a group of individuals who have consented to connect and engage with each other’s content on LinkedIn. The concept is that by being in a pod, you’ll have the ability to increase your connections and, as a result, your chances.
In an engagement pod, members consent to like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and communicate with it.
The majority of engagement pods work on the concept of reciprocity. So, if you desire individuals to like, comment, or share your content, you’ll require to do the very same for them.
Why utilize an engagement pod on LinkedIn?
Engagement pods are said to be handy because they can:
- Magnify the reach of your material
- Assist you get more engagement on your material (likes, remarks, shares)
- Deal extended networking opportunities
- Engage workers to support your brand
The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and remarks, your post will perform better.
This is specifically important due to the fact that the LinkedIn algorithm divides content on the platform into 3 types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that post too frequently may be marked as spam.
- Low-quality posts: Posts that don’t follow finest practices, or don’t get enough engagement, will be labeled “low-quality.”
- High-quality posts: Posts that are simple to read, motivate questions, and incorporate strong keywords will be labeled top quality and, therefore, will be revealed to more users on LinkedIn.
The concern is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to sign up with a LinkedIn pod
There are a couple of various methods to sign up with a LinkedIn engagement pod.
First, you can start your own pod by developing a group message thread with LinkedIn users you ‘d like to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups concentrated on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your industry.
There are likewise third-party apps like lempod particularly developed for automating LinkedIn engagement pods.
Finally, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and different other pods on platforms like Telegram.
I try out all 4 kinds of engagement pods to see which ones worked best. I used a various LinkedIn post for each technique so that I might precisely track any differences in engagement throughout techniques.
Here’s a breakdown of that process.
Handbook pods: I used a blog post on scheduling Buy Instagram Verified reels.
Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this technique, I used a blog post I ‘d shared on economic crisis marketing
. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments
Automated LinkedIn pods:
I used a post I wrote for Best SMM Panel on social networks share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to sign up with any cross-platform pods, so no posts were utilized here. Handbook LinkedIn pod approach I began by developing a manual LinkedIn pod of my own.
I picked a small group of my author pals (since they comprehend the research study process)to pod up with. I sent them a quick message outlining the technique and motivated them to interact with each other.
Fortunately, they’re all good sports, and I immediately started getting a barrage of LinkedIn alerts revealing the support of my buddies.
I likewise instantly discovered some brand-new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(quite particular this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all taken place in simply a couple of hours! LinkedIn-specific pod approach I likewise joined a few LinkedIn group pods concentrated on digital marketing and social media.
The number of members really varied in these groups. One had more than a million members, at the others had just a few lots. I chose a mix of high-member pods along with a couple of smaller ones. If
vanity metrics have actually taught me anything, it’s that even if a great deal of individuals
remain in your circle, it doesn’t indicate they’re actually focusing. A few of the pods I found in my search were described as inactive, so I stayed away from those. Of all the groups I joined, Game of Material was the only one that seemed to have routine posts from other users. The rules of GoC were pretty basic: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays pertinent. Group members can then comment on the post with their LinkedIn post link and other members are meant to engage with them. As I went through the weekday post comments, I did see great deals of individuals responding to comments with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those exact same group members
. So, yeah, this was working. At least in terms of amassing more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of material
users talking about each others linkedin posts”width= “620”height= “470”/ >
I entered and did the same, engaging with posted links and
commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I likewise set up the lempod extension on my Google Chrome internet browser. lempod provides a digital market loaded with LinkedIn engagement pods you can join. I signed up with a few pods focused on digital marketing and social networks. The first one I was accepted to was called”Material+ Social Media Marketing pod”. That appeared appropriate. I right away posted the link to my post. As soon as I shared the link, the screen opened to a big chart, with a list of individuals
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.
Within just a few minutes, my impressions had grown from 191 to 206. I likewise had 6 brand-new comments. I watched this number gradually climb up over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were really thinking about my work.
Not to discuss, the engagement was being available in quickly. Every 45 seconds there was another notification! Perhaps LinkedIn would consider my post viral? Or, possibly it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run up until I saw that every member of the pod had engaged. 2 hours later on, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Growth Hackers “group on Buy Facebook Verified, however I was never approved.
It appears this group may
be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: At first look, it might look like the Automated LinkedIn pod was the most effective pod, however I in fact believe it was the Handbook pod for factors that I will describe listed below. Either way, none of the LinkedIn pods truly made a huge distinction for me or assisted grow my existence on the platform significantly.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these results.
This seemed like the most organic, a lot of consistent technique. Because I was leveraging people I currently understood, the comments were genuine, appropriate, and genuine.
Not to mention, these people are in fact in my industry– implying if my posts appear in their feeds to their connections, it may help me network further.
Absolutely nothing about this technique came off as spammy, though I don’t understand how reasonable it is to ask my friends to do this weekly.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this technique brought in the most comments, reactions were vague and less appropriate than those found in my manual pods. Plus, most of these individuals worked outside of my industry. So, there most likely isn’t much benefit to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This approach certainly generated the most likes and comments. But, I didn’t see any pertinent profile visits, direct messages, or connection requests come through. Likewise, while there were a lot of new comments, they were all basically the very same:
- “Really cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users really read my post (that makes sense, considering their profiles are being automated).
I can only envision that other users may see this and believe the very same thing. My spam alert is sounding.
After three hours, my post got:
- 54 likes
- 24 remarks
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not gather any extra engagement from this approach.
What do the results imply?
Here are the main takeaways from my experiment.
Authentic pods have benefit
There is definitely some engagement to be gotten from utilizing LinkedIn pods. Pods that are made up of relevant, authentic connections within your industry can certainly assist to amplify your content and get you more views, likes, and comments.
Spammy pods will not get you far
However, if you’re trying to video game the system by joining pods that have lots of phony accounts or that are unassociated to your market, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They do not indicate much if they’re coming from accounts that will never do business with you.
LinkedIn pods ARE awkward
I believe what struck me most about this experiment was the discomfort that included having numerous unconnected strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anybody took a better look it would be quite obvious the engagement was spam.
Just as I would not suggest businesses buy their Buy Instagram Verified followers, I wouldn’t suggest they utilize engagement pods. Perhaps, sometimes, where the pod members are hyper-relevant to your niche, it’s worth it. However if it looks suspicious, possibilities are your audience will see. And the last thing you want is to lose their trust.
Concentrate on close, relevant connections
If you still wish to sign up with a LinkedIn pod after reading this, the very best way to use them is to sign up with ones that pertain to your industry and that are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can cause valuable relationships (and, ideally, real consumers).
Here are a couple of pointers for finding the right LinkedIn pods:
- Check out groups related to your industry or niche. Many of these will have pods associated with them.
- Ask relied on connections if they understand of any good pods to sign up with.
- Create your own pod with a group of like-minded individuals.
- Avoid extremely spammy pods that are only focused on promoting material and not engaging in real conversations.
- Most of all, concentrate on good, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.
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