Ex-Googler On Featured Snippets: Google is More Hesitant To Send Out Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad described that it wasn’t Google that was bad it was the Web. Then she suggested that one of the reasons for keeping users on Google is because the web isn’t constantly an excellent experience.

Ex-Googler Marissa Mayer

Marissa Mayer was employee # 20 at Google. She played essential functions in practically all of Google’s major items, consisting of Google search, local, images, and AdWords, among others.

She left Google to end up being president and CEO of Yahoo! for five years.

Mayer was not only there at the start of Google however contributed in forming the business, which provides her a distinct point of view on the business and its thinking, to some degree.

What is the Reason for Zero-Click SERPs?

Marissa Mayer appeared on a recent Freakonomics podcast that was on the topic of, Is Google Getting Worse?

In one part of the podcast she firmly insisted that Google search is just a mirror and does not create the poor quality of the search results page.

She asserted that if the search engine result are worse that’s only due to the fact that the Web is worse.

The podcast then moves on to discuss highlighted bits, what some in the search marketing neighborhood call zero-click search results.

They’re called zero-click due to the fact that Google reveals the information a user requires on the search results page so that the users get their answer without having to click through to a website.

Google formally says that these search functions are created to be handy.

Marissa Mayer suggested that another motivation to keep people from clicking to a site is since the quality of the Web is so bad.

The podcast host began the discussion with his interpretation of what included bits are:

“One way Google has tried to combat the total decrease in quality is by supplementing its index of a trillion websites with some material of its own.

If you ask a basic concern about cooking or the age of some politician or actor, and even what’s the best podcast, you might see what Mayer calls an ‘inline outcome,’ or what Google calls a ‘featured snippet.’

It’s a little text that addresses your concern right there on the search-results page, without any requirement to click a link.”

Mayer offered her opinion that Google may be “hesitant” to refer users to websites.

She discussed:

“I think that Google is more reluctant to send out users out into the web.

And to me, you know, that indicate a natural stress where they’re saying,

‘Wait, we see that the web sometimes isn’t a fantastic experience for our searchers to continue onto. We’re keeping them on our page.’

People might perceive that and say,

‘Well, they’re keeping them on the page since that helps them make more money, provides more control.’

But my sense is that current uptick in the number of inline results is because they are worried about a few of the low-grade experiences out on the web.

I believe that the problem is really difficult.

You might not like the manner in which Google’s resolving it at the moment, however provided how the web is changing and progressing, I’m uncertain that the old approach, if reapplied, would do as well as you ‘d like it to.”

What Is the Inspiration Behind Included Bits?

The factor Google gives for providing highlighted bits in the search results page is that they are convenient for users.

Google’s assistance documents explain:

“We show featured snippets when our systems determine this format will assist individuals more quickly find what they’re seeking, both from the description about the page and when they click the link to read the page itself. They’re specifically practical for those on mobile or searching by voice.”

Marissa Mayer’s viewpoint matters due to the fact that she played a key role in forming Google, from Search to AdWords to Gmail.

Certainly she’s just using her viewpoint and not specifying a fact that Google is reluctant to send traffic to websites due to the fact that the quality of the Internet is bad.

But could there be something to her observation that Google is simply a mirror which websites today are not very good?

Think about that in 2022, there were 8 officially acknowledged Google updates.

Of those eight updates, six of them updates were spam updates, practical material updates and item review updates.

The majority of Google’s updates in 2022 were created to remove poor quality internet content from the search results page.

That focus on weeding out low quality sites aligns with Marissa Mayer’s view that the Internet today is full of low quality content.

The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web material is bad which it affects the quality of search results.

She said that she gets a sense that Google might be “worried about a few of the low-quality experiences out on the internet,” and that’s one of the reasons why it may be “hesitant” to send out traffic to sites.

Could Marissa Mayer be stating aloud what Googlers might not say in public?


Listen to the Freakonomics podcast here

Is Google Getting Worse?

Featured image by Best SMM Panel/Koldunov