Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new advertisement network called Blaze which positions marketing on free WordPress.com websites and Tumblr. Advertising starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was founded by Matt Mullenweg, the entrepreneur who established the totally free WordPress open-source content management system (CMS).

Blaze Advertising Network

The marketing network was originally presented in April 2022 as a network specifically for Tumblr users to put ads on other Tumblr pages.

Automattic revealed that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will have the ability to utilize the WordPress control panel at wordpress.com/advertising to start choosing pages to advertise.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it should be set up, either the free or superior version works.

Those who are utilizing Jetpack can then begin the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to pick the posts or pages for marketing, clicking a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The interface enables advertisers to select the audience that will see the ads. Audience choice is segmented by what continent the ads will appear in, what sort of devices will see the advertisements (mobile or desktop) and by what subject the ads will be displayed in.

Where Blaze

Ads Are Revealed The marketing can appear from amongst millions of Tumblr and free WordPress.com web pages. Management of the Blaze marketing campaign is done through the control panel interface at wordpress.com/advertising.

The campaigns are set up by a daily spending plan and by dates that the marketing will be shown. Blaze advertisements include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, use them wisely to catch the viewer’s attention.

Bit: A short text description of your post that appears below your image. You can compose an optimum of 120 characters here. We suggest using this text to support your headline and give audiences more context about what they will see when they click the advertisement and come to your material.

Image: Submit an image to represent your post. You can utilize the crop tool to adjust your image’s appearance in the ad.”

Read the official statement by Automattic:

Introducing Blaze: A New Method to Spark Your Development on WordPress.com

Featured image by Best SMM Panel/Asier Romero