If you haven’t heard, Looker Studio has actually replaced the popular Google Data Studio brand name.
While Google Data Studio made reporting easier for many online marketers, it certainly had its limitations.
As a brand name’s marketing technique develops and ends up being more intricate, so does the sophistication of its reporting requirements.
If you’re anything like me, you’re likely tired of costs hours upgrading the exact same spreadsheets monthly.
Sometimes, more time is spent pulling a report than providing actual insights.
When this happens, we’re doing an injustice by spending more time “doing” and less time actually analyzing the data.
There has to be a much better method, right?
This in-depth Looker Studio guide will teach you how to create and personalize action-oriented reports based upon your own data.
What Occurred To Google Data Studio?
Initially presented in beta mid-2016, Google Data Studio is a complimentary data visualization tool.
Numerous online marketers have used this tool for several years to combine and picture data sets from multiple channels.
But now, you’ll observe that Data Studio is no longer referenced. Where did it go?
Google formally rebranded its Information Studio product to be named Looker Studio in October 2022.
In their official announcement, Google stated:
“We are unifying our company intelligence product household under the Looker umbrella, uniting Looker, Data Studio, and core Google innovations like artificial intelligence (AI) and artificial intelligence (ML). Looker Studio is still complimentary, and has the same functions as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) syncs all of your information sources into one merged reporting experience.
It allows users to produce helpful and visual control panels that are simple to analyze, share, and personalize.
Basically, Looker Studio assists surpass information visualization. It’s intended to assist online marketers make more data-driven choices for their customers and brand names alike.
Presently, Looker Studio supports over 800 various information sources, in addition to 600+ information connectors.
Looker Studio Vs. Data Studio
While Looker Studio promotes much of the exact same features as the former Data Studio, the brand-new name also brings brand-new features.
- Free version and Pro version (paid).
- Various modeling approach (LookML).
- Looker integration with Google Sheets.
- More versatile data modeling functions.
- Supports 50+ SQLs and databases.
- Merging features from various information sources.
Among the key distinctions in between Looker and Data Studio is the way data is modeled. Looker Studio uses LookML (Looker Modeling Language).
The second essential difference that many marketers will benefit from is the brand-new and enhanced data combining functions from Looker.
In Data Studio, it allowed for data sources to be blended.
Nevertheless, the biggest downside of this was that the blending function was based on a left outer sign up with and often didn’t mix data in such a way that marketers required.
It was a tedious process that left lots of to invest more time manually importing their data into a Google Sheet, then linking that source to Data Studio.
Sounds aggravating, right?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This suggests that raw information is entered a database, making it a lot easier for Looker to merge information from different sources.
The result? A quicker, more meaningful method to imagine information from all your various marketing sources in an easy-to-digest format.
Getting Going With Looker Studio
There are a couple of crucial locations to guarantee your first Google Looker Studio report is a success. These consist of:
- Choosing a design template or control panel.
- Linking data sources.
- Selecting metrics that matter.
- Sharing reports.
Looker Studio Templates
The very first thing to do is to choose a design template.
To gain access to Looker Studio, see Looker Studio utilizing your preferred Google Account. This should be the account that you access your Google Analytics, Search Console, Google Ads, etc.
Looker Studio offers a wide array of design templates to get you started.
If you’re new to Looker Studio, it is important to choose a design template based upon the type of information being represented.
Screenshot from Looker Studio, December 2022 With any template, you have the capability to customize items and fonts to develop a more constant report. The charm of these reports is that multiple pages can be included. Don’t seem like your whole marketing story needs to be
revealed on one page! Every client has different needs, and their reporting must be no various. The most effective path I have discovered is to utilize and modify different dashboards based upon who the
desired audience is. For instance, I might create a different control panel or report page if I’m speaking to a CMO vs. an Item Marketing Manager. Why?
Depending on the role of who you’re talking to, they will understand and analyze information in various methods.
A CMO, for example, doesn’t require to know the “in the weeds” data. They wish to know what channels are working, what’s not, and if they’re on track to fulfill their objectives.
Link A Data Source
Now that you’ve chosen a template, it’s time to link your information sources.
To include a port to your template, go to Resource at the top navigation, then click Handle included information sources. Then, you’ll click + Add An Information Source.
Screenshot from Looker Studio, December 2022
There are presently 24 various Google connectors, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
However, you’re most likely utilizing other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google ports, Looker Studio can connect over 650 different information sources from their partner connectors!
Screenshot from Looker Studio, December 2022 By utilizing the ports, it takes the manual tasks and synchronizes all data for you! It ‘d be impossible to note all the available information sources here, however some of the primary ones I have actually utilized in the past consist of: Supermetrics connectors for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Advertising. Ad +Google Analytics
- Data. Position Tracking.
- And a lot more.
- SEOMonitor. CallRail.
Remember that a number of them: Additional cost. Can slow down reports. Metrics are in some cases deprecated,
- indicating it is vital
- to stay on top of any changes to your report and reconstruct metrics if needed. When adding a data source, you’ll be asked to license the connection between accounts.
Choosing Metrics That Matter Mentioning metrics– they matter. Let’s be real, the worst is when clients open reports and
see a total data dump. While Looker Studio is totally adjustable, this does not indicate we must be showing all metrics readily available. Does your client appreciate return on marketing spend (ROAS)? Make sure to include
metrics such as invest and profits. How about total brand name awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By communicating the proper metrics and insights based on goals, it shows the customer that you are listening to them. A win-win for everyone!
How To Modify A Report
Now that you have actually connected your data sources, it’s time to tailor that report!
Let’s examine this Google Advertisements design template as an example.
Initially, you’ll wish to make certain you’re in the “Edit” mode and not “View.”
Screenshot from Google Ads, December 2022
You can start customizing your report by using the data field sets on the right-hand side.
If you’ve chosen a design template like the one above, the primary step is to alter the data source for each chart you wish to choose.
Screenshot from Google Advertisements, December 2022 From there, you can choose from any of the various
data fields from your chosen data source to change any visualization. Not only can you produce and edit charts and tables in Looker Studio, but the capability to pick the feel and look of a report is a game-changer for clients. It gives a sense of consistency throughout a company.
A few ways to individualize the style of your report include: Font and background color. Changing contrast metric colors. Text padding to align either
The design modifications will apply to all choices. Another time-saver! In this example, I altered the report background
, scorecard colors, and label font styles to create brand name standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will require time, trial and error, and patience to
create a report visual that meets your reader’s expectations. Do not get prevented along the way! Including Report Filters An effective way to group multiple visualizations together is by adding report and page filters. For instance, if you desired all tables and charts to alter when editing the date range, you might include a Date Variety icon and set it to “Report Level.”
This means that if the report is comprised of numerous pages, whenever the date range is updated, all chart data updates together with it.
For example, if you wished to dive into Campaign Type efficiency, there’s a filter for that!
Simply browse to the toolbar and select Add a control > Drop-down list and add the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Pick various filters for your data to drill down more granularly."/ > This permits you to filter the information on that particular page by campaign type.
For example, if you wished to show how Browse carries out compared to Buy YouTube Subscribers, you ‘d pick from the dropdown in
that filter. By default, filters added are at a page level. If you wish to make the filter report-level( indicating the filter would appear on each page of your report), simply right-click the filter and choose Make report-level.
Create A Chart
If you’ve gotten comfy with your Looker Studio experience, let’s dive into how to produce a chart from scratch.
The advantage of developing a custom chart is that you’re in full control from the beginning of envisioning exactly what matters most.
The primary step is to consider who will be reading this report. Keep in mind to include what information is very important to them.
Your chart needs to tell a story, and it depends on you to picture that successfully.
For example, you might want to add an “Overview” table that incorporates the main metrics or essential performance indicators (KPIs) that matter to them.
To produce a chart, click on “Insert,” which will reveal you all the various charts to select from. These consist of:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I want to select a simple bullet chart to contribute to my CMO Summary page. The objective of this chart is to reveal if we met our
month-to-month objective of app installs. The initial step is to pick the metric you’re determining. In this case, I selected” Installs.” To make this bullet chart efficient, you require to include your target/goal. Make sure to examine package that states”Show Target.”Then, I input various range limitations to show the progress.
I kept the last range the same as the target worth. You can likewise put the last range as a higher value than your target, particularly if you exceed that target value.
So, what does this chart state? It depicts that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their objective but didn’t quite make it.
Sometimes simple charts are all you require to represent the required data. Like all other aspects of Looker Studio, you can customize the design of any chart, table, or component as I did above.
The following alternatives are available for sharing a Looker Studio report:
- Invite people.
- Schedule e-mail delivery.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Begin With Looker Studio(The New Google Data Studio)"
/ > If you wish to invite people to access the report in genuine time, it is very important to check the share settings. To include somebody via e-mail, it should be a Google account e-mail. They can be included as a “Viewer”or an”Editor.”
- Another data precaution Looker Studio included was how links to the report can be shared. You can pick from: Limited. Just individuals who you have shared the report with can open the link. Unlisted. Anybody on the internet with the link can see(or modify– choose this setting thoroughly). Public. Anyone on the web with the link can find and view(or edit– choose this setting carefully).
Another cool feature Google included is the choice to restrict sharing in the following choices. In the share settings, click the”equipment”icon in
- the right-hand corner: Prevent editors from changing gain access to and including brand-new people.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="A Thorough Guide To Get Started With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="A Thorough Guide To Get Started With Looker Studio (The New Google Data Studio)"/ > I typically advise examining the very first box to avoid editors from altering gain access to or including new individuals.
By doing so, it permits us to keep control of the report settings and the integrity of report changes.
Get Started With Looker Studio Now
Hopefully, this introduction to Google Looker Studio will empower you to feel more positive in creating tailored reports for your customers and brand names.
Included Image: RomanR/Best SMM Panel