7 Ways To Use Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly helpful tool for keyword research study, particularly when using advanced search alternatives that are essentially hidden in plain sight.

Explore the different Google Trends menus and options and discover apparently limitless ways to acquire more keyword search volume insights.

Find out brand-new methods to open the power of one of Google’s crucial SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t show the quantity of traffic in actual numbers.

It reveals the numbers of questions made in relative percentages on a scale of no to 100.

Unlike Google Trends, paid SEO tools offer traffic volume numbers for keywords.

But those numbers are just approximates that are theorized from a mix of web traffic information service providers, Google Keyword Organizer, scraped search results page, and other sources.

The clickstream information usually comes from anonymized traffic data gotten from users of certain pop-up blockers, internet browser plugins, and some totally free anti-virus software.

The SEO tools then use an estimation that corresponds to their best guess of how that information correlates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools provide estimates of keyword traffic, the data presented by Google Trends is based upon actual search inquiries and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When utilized together with paid keyword tools, one can acquire a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can help dial in precise segmentation of the keyword data that assists to comprehend what geographic areas are best for marketing efforts and also discover brand-new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100.

You can’t actually know if the trend is reporting hundreds of keyword searches or thousands due to the fact that the chart is on a relative scale of no to one hundred.

Nevertheless, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for instance, from a pay per click campaign.

If the keyword volume is particularly large for which you do not have a keyword to compare, there’s another way to discover a keyword to utilize for comparison.

A comparison keyword doesn’t have to be related. It can be in a completely different vertical and could even be the name of a trending celebrity.

The crucial thing is the basic keyword volume information.

Google publishes a Google Trends Daily Trends web page that reveals trending search queries.

What’s useful about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches per day, and so on.

Example Of How To Pinpoint Browse Volume

I’m going to use the search phrase [how to lose weight] as an example of how to use Google Trends to get a close concept of actual search volume.

The way I do it is by using known search volumes and comparing them to the target keyword expression.

Google offers search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Step 1. Discover Browse Trends For Target Keyword Phrases

The target keyword expression we’re looking into is [how to lose weight]

Below is a screenshot of the one-year pattern for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I added the 2 keyword phrases for which we have a close search volume count to compare all three, but for a 24-hour period.

I use a 24-hour period due to the fact that the search volume for our comparison keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red pattern line, is right in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above contrast informs us is that the phrase [how to slim down] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to slim down] is 50% of the keyword expression [Ana De Armas]Because we understand that [Ana De Armas] has a search volume of roughly 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ queries on the exact same day, we can state with sensible precision that the keyword phrase, [how to lose weight] has around an everyday search volume of around 30,000 on a typical day, give or take a few thousand.

The real numbers might be higher because Google Trends shows the low and high at specific points of the day. The total for the day is highly likely greater.

The above hack isn’t 100% accurate. But it suffices to offer a strong ballpark idea and can be utilized to compare to and validate extrapolated data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Patterns

There are 2 basic ways to take a look at the keyword information: stretched across over longer amount of times and shorter period.

Long Period Patterns

You can set Google Trends to show you the traffic patterns stretching back to 2004. This is valuable for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is consistently going up, this implies you need to focus energy on creating material for this pattern.
  • Downward Long-Term Trends: If the pattern line is steadily moving down, then it may be a signal that audience material intake is altering.

For instance, evaluation this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down trend for WordPress in all 3 variations.

The downward pattern encompasses related phrases such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons search patterns decrease. It can be that individuals lost interest, that the interest went elsewhere or that the pattern is outdated.

The digital camera product category is a fine example of a downward spiral brought on by an item being replaced by something else.

  • The digital cam triggered the downturn in searches for standard analog electronic cameras.
  • The iPhone started the down spiral of the digital video camera.

Understanding which way the wind is blowing could assist a material online marketer or publisher comprehend when it’s time to bail on a topic or product classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Beginner’s Guide

3. Related Topics And Inquiries

Google Trends has two terrific features, one called Related Topics and the other Related Queries.


Subjects are search questions that share an idea.

Determining related topics that are trending upwards works for discovering how an audience or consumer need is moving.

This details can, in turn, offer ideas for content generation or brand-new item choices.

According to Google:

“Related Topics

Users looking for your term likewise searched for these subjects.

You Can View by the Following Metrics

Leading– The most popular subjects. Scoring is on a relative scale where a value of 100 is the most commonly searched subject and a value of 50 is a subject browsed half as often as the most popular term, and so on.

Increasing– Associated topics with the greatest increase in search frequency since the last period.

Results marked “Breakout” had a tremendous boost, most likely due to the fact that these topics are new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Top inquiries are usually the most popular searches. Increasing Queries are queries that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Rising Inquiries are terrific for staying ahead of the competitors.

4. Short-Term Patterns Can Bring Huge Traffic

Seeing keyword trends in the brief view, such as the 90-day and even 30-day view, can reveal valuable insights for capitalizing on rapidly altering search patterns.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is tied to trending subjects associated with searches.

Google News is of the moment in regards to present occasions.

Sites that target either of those traffic channels gain from understanding what the short-term trends are.

A benefit of seeing short-term trends (30 days and 90 patterns) is that certain days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for a given topic can assist in planning when to publish particular type of topics, so the material is right there when the audience is looking for it.

5. Keywords By Category

Google Trends has the functionality for narrowing down keyword search question inventory according to category topics.

This supplies more accurate keyword information.

The Categories tab is essential because it improves your keyword research study to the right context.

If your keyword context is [autos], then it makes good sense to appropriately improve Google Trends to show simply the information for the context of vehicle.

By narrowing the Google Trends information by category, you will have the ability to find more precise information associated to the subjects you are investigating for material within the correct context.

6. Recognize Keyword Data By Location

Google Trends keyword info by geographic area can be used for identifying what locations are the very best to outreach to for site promotion or for customizing the content to specific areas.

For example, if certain kinds of products are popular in Washington D.C. and Texas, it makes good sense to intend advertising activity and localized content to those areas.

In reality, it may be helpful to focus link-building promotional activities in those areas first since the interest is greater in those parts of the nation.

Keyword appeal information by area is valuable for link structure, material development, content promotion, and pay-per-click.

Localizing material (and the promotion of that material) can make it more relevant to the people who have an interest in that material (or product).

Google ranks pages according to who it’s most relevant, so incorporating geographical subtlety into your material can help it rank for the a lot of individuals.

7. Target Search Intents With Search Types

Google Trends offers you the capability to more fine-tune the keyword data by segmenting it by the type of search the data originates from, the Search Type.

Refining your Google Trends research study by the type of search enables you to eliminate the “noise” that may be making your keyword research fuzzy and assist it end up being more accurate and meaningful.

Google Trends data can be improved by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic method to determine search trends for content with the word “how” because a great deal of individuals search on Buy YouTube Subscribers using expressions with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the trends information is useful due to the fact that it shows what users are searching for.

A Google Trends search for how, what, where, when, why, and who reveals that search questions starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits comparisons to 5 keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword phrases involve educational content that utilizes words like” how to,”refining your research study with the Buy YouTube Subscribers search type may offer useful insights.

For instance, I have found that Buy YouTube Subscribers Search programs more pertinent “associated topics” and “related inquiries” data than researching with “web search” selected.

Here’s another example of how using different sort of search types assists fine-tune Google Trends information.

I did the very same how, what, where, when, why, and who browses however this time using the News Browse refinement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are remarkably different than the search patterns on Buy YouTube Subscribers. That’s since people want to know the”what “and”how”types of information in Google News. When developing content related to news, recognizing the appropriate angle to report

a news item is important. Knowing that the words”what”or” who”are most relevant to a topic can be beneficial for crafting the title to what the readers are most interested in. The above is the view of search queries for the past 90 days. When the exact same keywords are

searched utilizing the 5-year perspective, it becomes clear that the “who”

type keywords tend to surge according to current occasions. As an example of how present events affect patterns, the most significant spike in searches with the word”who”

occurred in the days after the 2020 governmental election. Every Search Type question improvement shows a different aid to improve the outcomes so that they show more accurate information. So

, give the Search Type choices a try because the info that is offered might be more precise and beneficial

than the more general and possibly noisy”web search “version. Open The Hidden Power Of Google Trends Free tools are usually thought about to be less helpful than paid tools. That’s not necessarily the case

with Google Trends. This post notes 7 methods

to discover beneficial search-related trends and patterns that are absolutely accurate, more than some search-related information from paid tools.

What’s specifically noteworthy is that this post just begins to scratch the surface of all the details that’s readily available. Have A Look At Google Trends and learn additional ways to mix different search patterns to acquire much more helpful info. More Resources: Featured Image: Studio Romantic/Best SMM Panel